Officially Outstanding - Read MoreDigital Marketing Certificate Level 2 (Online) (TQUK) Adult
Location and start date
Online - as requiredDuration
12 WeeksAttendance
Distance LearningCourse information
The Level 2 Digital Marketing course is a great opportunity for those who wish to develop their knowledge and understanding of Digital Marketing. You will learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.
Bursaries available
The Cornwall College Group (TCCG) is committed to helping as many adults as possible to access our courses and we may be able to offer support with essential equipment such as a laptop to complete your online course. Students would need to meet the criteria for ASF funding and for bursary to be eligible for a laptop. The laptop would only be loaned for the duration of your studies, so you would not be allowed to keep it afterwards. All laptops would need to be returned to Cornwall College St Austell after completion of your course. (Cornwall College St Austell, Tregonissey Road, St Austell, Cornwall, PL25 4D).Below is a link to our bursaries and funding page for adults including the link to apply for a bursary:
Funding Support and College Bursaries for Adult Learners
Section 1: Understanding the range of social media platforms available for use by business
Section 2: Knowing how to use social media platforms to engage an audience
Section 3: Understanding the role of social media in building brand reputation
Unit 2: Email as a Promotional Tool for Business
Section 1: Understanding how email campaigns can help businesses reach and engage their audience
Section 2: Planning an email campaign
Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review
Section 1: Understanding the role of digital marketing
Section 2: Knowing how to review the effectiveness of digital marketing
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business
Section 1: Understanding the principles of Search Engine Optimisation (SEO)
Section 2: Knowing how Search Engine Optimisation benefits business
Section 3: Knowing how to use Search Engine Optimisation to benefit a business
Unit 5: Digital Marketing for Business
Section 1: Understanding the role of digital marketing in business
Section 2: Understanding how digital promotion is achieved
Section 3: Producing a plan to promote a business through digital channels
Section 4: Knowing how to use online presence to raise funds and cut costs
Materials for internal assessment must be submitted to The Equal Platform for approval prior to use and must be mapped to the relevant unit, learning outcome and assessment criteria. All learning outcomes must be met to achieve a Pass – there is no grading.
• Level 3 Certificate in Marketing
• Level 3 Diploma in Digital Marketing
• Level 4 Business management
Online
Study from anywhere with the flexibility and convenience of our online courses. Access high-quality learning materials and interactive sessions through our user-friendly online platform, designed to bring education directly to you. Whether you’re at home, at work, or on the go, you’ll enjoy a seamless learning experience supported by expert tutors and engaging resources. Discover a world of opportunity and achieve your goals on your schedule, with the freedom to learn in a way that suits your lifestyle.
Course Code 13832-OTH-25, 13832-OTH-26
Courses listed on this website are indicative of the subject, nature and level of study. The College reserves the right to alter specific qualifications titles, awarding bodies and levels of qualification, which can change in year. Any cost may also vary, based on personal funding eligibility. The Cornwall College Group reserves the right to withdraw any course listed at any time.
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| Course type: | Adult |
| Tuition Fees: £0.00
If you are aged 19 or over, financial support may be available depending on your circumstances and the specific course. Detailed information can be found in our Financial Support Section. Financial support for ages 19+ |
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